Hertog Jan

Take the Time

When you ask the brewers of Hertog Jan about the product they’re most proud of, their answer will most likely be ’Grand Prestige’. This high alcohol barley wine is really something else and requires at least half an hour of your time to be enjoyed to the fullest. To make sure you take that time, four famous Dutch authors wrote a special book with a unique collection of 30 minute stories. Introduced as a gift with every sixpack of Grand Prestige, the book led to a rise in sales of 31% and a growth in distribution of 19%.

Effie Bronze, SAN Accent, Esprix

Things we did

  • Brand Activation
  • Branding
  • Retail
  • Online